1. Proven Expertise - HR practitioners who pursue the CPHR must meet all requirements set out by their provincial HR association, which aim to measure their competence and experience as HR professionals. By pursuing the CPHR designation, you will prove your ability to tackle all aspects of HR and demonstrate to employers and colleagues alike that you are a true HR expert. 

2. Continual Learning - To maintain your designation, you will be challenged to continually update your knowledge and skills in HR. As a CPHR, you'll gain expertise and leading-edge knowledge to help you manage complex and dynamic HR issues and, ultimately, become a strategic advisor.

3. Demonstrated Commitment - CPHRs must undergo rigorous studies, a comprehensive exam and ongoing learning. They are, in short, committed to the advancement of the profession. By pursuing your CPHR, you demonstrate your commitment to constantly update your HR skills and therefore highlight your long-term passion for the profession. You join the class of HR professionals that employers seek out.

4. Knowledge Community - As a CPHR, you are part of an exclusive, nationwide community of HR experts. Through special events, conferences, publications and websites, you can connect with other HR professionals across Canada. This powerful network proves invaluable as HR professionals look for solutions, ideas and the ability to connect with others in the field.

5. Ethical Behaviour - CPHRs commit themselves to high standards of ethical behaviour. They are held to the CPHR Manitoba Code of Ethics and Rules of Professional Conduct that covers a range of important professional issues including confidentiality, conflict of interest, professional growth and more. You gain confidence of your employer, colleagues and peers with the knowledge that you are committed to a Code of Ethics and Rules of Professional Conduct that demands the highest standards for the profession, and that you are required to complete a mandatory ethics course every three year for Continuing Professional Development.