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HRMAM is now CPHR Manitoba; new national CPHR brand unveiled

February 1, 2017   (0 Comments)
Posted by: CPHR Manitoba
As of today, HRMAM will be known as CPHR Manitoba, the Chartered Professionals in Human Resources Manitoba. This name change coincides with the official unveiling of the new CPHR brand representing 27,000 CPHRs in the nine CPHR member provinces and three territories across Canada.

"We see this as another great stride in our shared mission to advance the HR profession here in Manitoba, across Canada and internationally," says Ron Gauthier, Chief Executive Officer, CPHR Manitoba.  "CPHR Manitoba and the member associations across the country have worked diligently to develop a look and a tone that reflects our profession as impactful, high-value, trustworthy business leaders."

The profession in Canada is now officially represented nationally and internationally by Chartered Professionals in Human Resources Canada (CPHR/CRHA Canada). Here in Manitoba, your membership and your designation and our provincial visibility remains as the focus and responsibility of CPHR Manitoba.

While the new CPHR Manitoba brand is designed to represent us well, it is also designed to be credible. So, you won't see us flying in helicopters, or leaping tall buildings. You will see us applying our unique expertise to increasing professional success for businesses, organizations and individuals.

"A big part of a successful designation and its reputation is how we actively represent it as your provincial member association, and how each of us demonstrates what we stand for, as a CPHR," adds Nish Verma, CPHR, Board Chair, CPHR Manitoba. "We feel the brand reflects well on our profession and we hope that everyone will take the opportunity to share it with employers, colleagues, family and friends and help raise awareness about the value that HR brings to our work and our communities." 

CPHR Manitoba will be using the new brand to position our profession strongly across Manitoba with all our stakeholders. We are continuing to advance the profession through our existing conference and professional development opportunities, our professional recognition oat the HR Excellence Awards, the new post-secondary accreditations and our continuing progress toward self-regulation.
CPHR Canada is strengthening their reputation as leaders and economic drivers across Canada and representing Canada's HR profession with member associations around the world.

A targeted communication campaign to raise awareness of CPHRs among business leaders will be launched in March. 

For our members who are CPHRs, your new certificates and pins will be sent to you in the coming months.

For a full look at the brand and its development, click here.  Then, take a moment to tour our newly designed website. Also, visit the new CPHR Canada site by clicking here.

We would love to hear your feedback about the CPHR brand. Send your comments to 

We look forward to more momentum and shared success throughout 2017. 

Chartered Professionals in Human Resources Manitoba (CPHR Manitoba)
1810-275 Portage Avenue / Winnipeg, Manitoba / R3B 2B3
tel. 204.943.2836 / fax. 204.943.1109 / email.

For additional information please visit: CPHR.CA

People Leading Business.™