News & Press: News

Introducing the Accessible Customer Service standard: a part of the Accessibility for Manitobans Act

October 3, 2018  
Posted by: CPHR Manitoba

When you read the term “barrier”, what comes to mind?

[Take a moment to close your eyes and think about what a barrier means to you]

How about “types of barriers” – including negative, presumable or judgmental attitudes; lack of communication; physical challenges; technological issues; or systematic failures?

[Take another moment to think while observing your surroundings]

Barriers are all around us and affect all of us. Some individuals may be stronger communicators but may not understand certain advances in technology; others may be physically able to walk into a room but are held back by a negative attitude, filled with presumptions and judgements, that prevents them from meeting others.

Now take a moment to think, “what if I had a disability” – could you overcome those barriers the same way you would normally approach them? It depends – are you visually-impaired, suffer from a mental health condition, or physically disabled? There are many factors at play here, in this thought-process alone, and unfortunately over 200,000 Manitobans are living with some form of a disability and facing different types of barriers every single day.

The fact is: we need to remove the barriers and create accessibility for all Manitobans.

The Accessibility for Manitobans Act (AMA) provides a clear and proactive process for the identification, prevention and removal of barriers with respect to five key pillars, customer service, employment, information and communications, transportation and the built environment.

The first standard to be implemented under AMA is the Accessible Customer Service standard. This standard is built on the requirements of the Human Rights Code and addresses business practices and training needed to provide better customer service for people with disabilities.

Fred Dugdale, Board Treasurer at the Manitoba League of Persons with Disabilities and Manitoba Brain Injury Association who suffers from a Traumatic Brain Injury, says that the hardest barrier to overcome is attitude.

“When learning about the Accessibility for Manitobans Act and reviewing your current workplace environment, you have to be realistic and find a way where this works for everyone. People that can work, will work – you just need to find a middle ground where your measures, practices and requirements to identify, prevent and remove barriers are a win-win for everyone,” says Dugdale. “The investment you make to remove barriers will bring long-term benefits and cater to all colleagues and clients in your workplace.” 

The deadlines for compliance is structured under a three-year period – Manitoba Government (November 2016), large public sector organizations (November 2017), and companies/organizations in the public, private and not-for-profit sectors (November 2018).

To assist you in the review and development of your workplace policies and practices that will welcome and serve everyone, CPHR Manitoba and the Manitoba League of Persons with Disabilities have partnered to present the Accessibility for Manitobans Act – First of Five Standards: The Customer Service Standard workshop.

The workshop will cover an overview of the AMA legislation with a focus on the Customer Service Standard, review and compare the AMA with the Manitoba Human Rights Code, identify your organizational responsibilities and learn the key principles to offering accessible customer service in your workplace.

The Accessibility for Manitobans Act – First of Five Standards: The Customer Service Standard workshop takes place on Tuesday, November 13, from 8:30 a.m. – noon at the Viscount Gort Hotel in Winnipeg. Registration fees are $150/CPHR Manitoba members and $200/non-members. Click here to register. Registration deadline is November 8.


Chartered Professionals in Human Resources Manitoba (CPHR Manitoba)
1810-275 Portage Avenue / Winnipeg, Manitoba / R3B 2B3
tel. 204.943.2836 / fax. 204.943.1109 / email. hello@cphrmb.ca

For additional information please visit: CPHR.CA

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