Happy Holidays from CPHR Manitoba!

As the holiday season draws near, we want to acknowledge the hard work, dedication, and passion of HR Professionals. This year has been a testament to your innovation and and commitment to shaping positive workplace cultures.

Attendance exceeded our expectations at our signature events, virtual webinars and workshops this year. We enjoyed connecting with members at our HR Excellence Awards, Psychological Health & Safety in the Workplace Conference, HR Legislative Review, Annual General Meeting, HR Conference, Diversity Forum and Holiday Luncheons.

This year, we focused on building relations with the new government. While we await proclamation, we worked on aligning our bylaws and regulatory processes with The Chartered Professionals in Human Resources Act. We look forward to sharing more updates about this in the new year!

The association had a good year making progress under each pillar of our strategic plan – promote the CPHR brand, support CPHR development and foster public confidence in CPHRs:

Promote the CPHR Brand

This year, we continued to invest time and resources into reaching potential CPHRs through LinkedIn Recruiter and ongoing student relations efforts at our partner post-secondary programs. Growing our membership of designated HR professionals remains a priority and membership has grown to over 1,950 this year.

Our brand awareness continues to grow in the business community. The Manitoba Chambers of Commerce’s Business Outlook Survey showed awareness of CPHR increased by 9% since last year (61% in 2022 vs. 70% in 2023).

To enhance our marketing initiatives, we continued to create member spotlight videos to highlight members and showcase the value of becoming a CPHR. These videos were showcased at our events and partner events. The series even won the Non-Broadcast Single or Series Award at the Signature Awards in October! Additionally, one of these videos was featured in the CPHR Canada National advertising campaign, further amplifying its impact and reach.

Support CPHR Development

It was truly a pleasure to connect with so many of our members in person at the HR Conference this past October. With over 400 delegates from across Manitoba, the event was a great success.

We celebrated the HR Excellence Awards 2024 on April 11, providing a wonderful opportunity to connect with our members and honour their outstanding achievements. A huge congratulations to all the nominees and award recipients for their hard work and dedication!

Many additional learning opportunities were offered through topic focused conferences, forums, workshops, executive breakfasts, learning partners and our Pre-Approved for CPD program.

We continued our programs focused on career development: Walk & Talk, Community Building Groups, Campus Ambassador Program, and Mentorship program. These programs continue to be a success with even more members signing up each year. We also continued to partner with CPHR BC & Yukon to offer webinars, many of them for free.

The Spring and Fall 2024 Validation of Experience (VOE) intakes were completed under the new VOE education and experience requirements. This new VOE requirement process resulted in more applications and an increased success rate than in previous years. The 2024 VOE intakes were at an all-time high, and there were 68 new CPHRs this year!

Foster Public Confidence in CPHRs

This year, we conducted research including focus groups, educator interviews and a survey to know more about DEI, hiring practices, Canadian work experience and pay transparency. Results were shared with the public and the Minister of Labour and Immigration.

Board member, Nikolene Day, was appointed to the Manitoba Labour Management Review Committee as a Manitoba Employers Council Representative.This Committee is comprised of representatives of business and labour and provides a forum for discussion of labour and management issues. The Committee's mandate is to promote a harmonious labour relations climate and to foster effective labour management cooperation in support of the economic and social well-being of Manitobans.

Looking Forward to 2025

Our pursuit of self-regulation has been years in the making, and we are hopeful about receiving proclamation next year. We're filled with excitement for how this will shape the future of the association.

We are working with a wide variety of strategic partners to connect with business leaders to increase awareness of CPHR and ensure they understand the value of hiring CPHRs. We will continue to connect with professionals outside of the HR profession to raise awareness. We will also utilize our award-winning member spotlight videos in a television advertising campaign to further enhance awareness.

We will continue to provide learning opportunities for members with special attention to trending topics ensuring we are meeting members evolving educational needs.

At a national level, our involvement with CPHR Canada remains very active. We will continue to participate in various working groups including a marketing group. A new strategic plan will be created by CPHR Canada in January. We will also be sharing the results of CPHR Canada’s National Salary Survey in the new year. This Salary Survey, which includes the participation of HRPA, will provide a detailed picture of the latest trends in Canada’s job market.  

We look forward to seeing you at our upcoming in-person events in 2025, like the HR Excellence Awards, the 2025 Psychological Health & Safety in the Workplace Conference, the 2025 HR Legislative Review and other conferences and events.

A heartfelt thank you to our Board of Directors, volunteer committees, partners, sponsors, and advertisers for their invaluable support. We also extend our gratitude to our members for their continued dedication to advancing the profession. Wishing you all a safe and joyful holiday season, and we look forward to welcoming 2025 together!