Diversity & Cultural Awareness Award

Recognizes organizations that have developed initiatives and programs enabling them to promote cultural awareness, employment equity, and multiculturalism.

Finalist: Enterprise Holdings

Enterprise Holdings – Central Canada Group oversees rental car operations across Saskatchewan, Manitoba and NW Ontario for Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car. They have been ranked highest in customer satisfaction among airport rentals in 11 out of the past 12 years, according to J.D. Power and Associates Rental Car Satisfaction Study.

The company had three goals for 2011 for diversity and inclusion: 1. To increase female hires by 10% and visible minority hires by 15%. 2. Leadership development of high-performing female and/or visible minority managers to ready them for an executive level promotion opportunity. 3. Increase overall full-time female representation by a minimum of 5%.

To achieve this, they focussed on six keys: Recruiting; Talent Development; Engagement; Training & Awareness; Integration; and Retention.

As a result, female hiring rose by 14%; visible minority hiring exceeded the goal by 4%. Retention results were highest of all Canadian operating groups. The fleet grew by over 7%. Profitability rose by over 35% and the Customer Service Index improved by 3%. The 35% employee referral rate is evidence that employees believe Enterprise Holdings is a great place to work.

Enterprise Holdings received a Partnership Award from the Partners for Workplace Inclusion Program from the Government of Manitoba. Interest in the opportunities for employment continues to grow, with more than 200 applications received per month.

2012 Sponsor: Manitoba Lotteries