CPHR Manitoba Announces New Strategic plan

CPHR Manitoba Announces New Strategic Plan to Advance, Protect, and Champion the HR Profession. 

CPHR Manitoba has launched its 2026-2029 Strategic Plan, setting a bold direction for the organization and the human resources profession in Manitoba. 

CPHR Manitoba’s new strategy turns its focus on elevating the impact of HR, safeguarding public interest, and supporting strategic people leadership that drives workplace success. The plan builds on the milestone of achieving self-regulation for the HR profession in Manitoba through The Chartered Professionals in Human Resources Act, which came into the force on June 1, 2025. 

“This plan represents an important next chapter for us,” said Ron Gauthier, CEO of CPHR Manitoba. “Workplaces are only becoming more complex and HR professionals are being called to step forward into leadership roles to provide businesses with strategic insights and solutions that support both people and organizations. Our role is to ensure CPHRs have the skills and resources they need to do it well.”

The 2026-2029 strategic plan was developed through an in-depth consultative process which included collecting input from a wide variety of stakeholders. The engagement ensured the plan reflects the needs of members, employers, HR professionals, students, business leaders and the broader public.

Focus groups and member feedback survey insights helped inform the organization’s new mission, vision, and four strategic pillars that will guide CPHR Manitoba over the next three years:

Our Mission

CPHR Manitoba advances the Human Resources profession, safeguards the public interest and enables strategic people leadership that drives workplace success.

Our Vision

To be the catalyst for optimizing workplace performance within today’s dynamic world of work—leading the advancement of people leadership and HR innovation that build inclusive, future‑ready workplaces.

2026–2029 Strategic Pillars

1. Engage – Enhance recognition of the CPHR designation’s value and drive demand by engaging with members, HR professionals, students, employers, business leaders, and the public. 
2. Develop – Foster continuous learning, professional development and networking to support the growth of the HR profession in Manitoba at every stage, from student to HR practitioner to CPHR professional.
3. Protect – Protect the public by carrying out our mandate and duties under The Chartered Professionals in Human Resources Act (the Act), to self-regulate HR professionals in Manitoba and enforce standards, including registration, complaints and discipline processes, in a manner that serves and protects the public interest.
   
4. Advocate – Advocate and participate in the development of public policy and foster thought leadership on emerging issues and trends as the authority and trusted partner for Manitoba’s HR profession.
   

“This plan positions CPHR Manitoba to lead with purpose,” said Nikolene Day, CPHR Manitoba’s Chair Elect. “It reflects what we heard from members and stakeholders, while also looking ahead to where we need to go.”

The timing of the new plan is especially significant. 

“Our prior plans were anchored in the pursuit of self-regulation and achieving that milestone in June 2025 gave us the opportunity to look ahead with fresh ambition,” said CPHR Manitoba Board Chair Alison Crozier. “This plan builds on that achievement and focuses on elevating the impact of the HR profession, continuing to uphold our standards, and protecting the public.”

The CPHR designation is the gold standard in human resources, and the new plan will continue to elevate the impact of the HR profession, while helping shape not only CPHR Manitoba’s future, but the future of HR practice across Canada. 

Read the full 2026-2029 Strategic Plan to learn more about the new direction, priorities, and measures of success.